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Facebook Advertising Fundamentals
Introduction to Facebook Advertising
Why should we advertise on Facebook? (1:56)
What is Organic Reach? (1:46)
What is Facebook News Feed Algorithm? (1:27)
Push and Pull Digital Advertising (1:34)
Facebook Advertising VS Conventional Advertising (1:17)
Facebook Advertising is People-based Advertising (1:13)
Facebook Advertising Misconceptions
Audience Targeting Misconceptions (2:55)
Facebook Advertising Objectives Misconceptions (2:56)
Split-testing Misconceptions (1:48)
Optimization Misconceptions (1:55)
Getting Started with Facebook Advertising
How Facebook charge advertisers? (1:06)
Understanding Facebook Advertising Objectives (1:21)
Facebook Ads Posts are mostly Dark Posts (1:26)
How to identify a Facebook advertisement? (0:59)
Differences between Facebook Ads and Instagram Ads (1:15)
3 Goals of Facebook Advertising (2:32)
Facebook Advertising Campaign Structure
Overview - Facebook Advertising Campaign Structure (0:51)
Campaign Level Settings (2:26)
Ad Set Level Settings (2:00)
Ad Level Settings (0:56)
Facebook Advertising Audience Types
Core Audience (1:07)
Custom Audiences (1:23)
Lookalike Audiences (1:55)
Understanding Important Facebook Ads Metrics
Reach, Impressions & Frequency (1:15)
Cost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)
Navigating Facebook Ads Manager - Getting Started
Getting started with Facebook Ads Manager (0:43)
Creating Facebook Ads Account (1:40)
Quick Creation Option (2:45)
Navigate Split Test and Campaign Budget Optimization (3:44)
Getting Started with Ad Set (3:57)
Navigate Sub-objectives, Dynamic Creative and Offer (3:48)
Navigating Facebook Ads Manager - Audience Targeting
Introduction to Audience Targeting (2:04)
Location Targeting - Part 1 (3:40)
Location Targeting - Part 2 (2:53)
Age, Gender & Language Targeting (4:03)
Realistic Detailed Targeting (4:32)
Narrowed-Detailed Targeting Technique (3:39)
Connection Targeting (3:20)
Navigating Facebook Ads Manager - Ad Placements
Getting Started with Facebook Ads Placements (1:22)
Facebook Ads Placement - Feeds (0:58)
Facebook Ads Placement - Instant Articles (2:01)
Facebook Ads Placement - Other Facebook ad placement options (3:21)
Facebook Ads Placement - Instagram (3:38)
Facebook Ads Placement - Audience Network (2:17)
Facebook Ads Placement - Messenger (2:23)
Facebook Ads Placement - Other Settings (2:53)
Navigating Facebook Ads Manager - Budget & Schedule
Budget & Schedule - Daily VS Lifetime (2:47)
Budget & Schedule - Budget Optimization options (1:36)
Budget & Schedule - Bid Strategy (2:14)
Budget & Schedule - Other settings (2:22)
Navigating Facebook Ads Manager - Ad Creation
Use existing post as advertisement + Link Instagram account (1:56)
Single Image Ad Format (3:21)
Ad Format - Single video (3:29)
Ad Format - Carousel (2:57)
Ad Format - Instant Experience (5:11)
Creating Facebook Lead Form (6:59)
Messenger Setup (5:18)
Bonus Chapter - Understanding Facebook Pixel
Getting started with Facebook Pixel (0:35)
Facebook Pixel for Tracking (0:47)
Facebook Pixel for Measuring (1:08)
Facebook Pixel for Optimization (1:02)
Introduction to Audience Targeting
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