Facebook Advertising Fundamentals
Learn the unknown unknown about Facebook advertising from Facebook Blueprint Certified Professional & agency practitioner.
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Do you know what is limiting your organic reach? What’s the difference between Facebook advertising and conventional advertising? How do you determine if your Facebook ads campaign is effective? Should I opt for daily budget or lifetime budget?
Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising. What I can summarize from my journey is that, many Facebook advertisers stop advancing because of the unknown unknown. Misunderstanding the fundamentals leads to misuse of tools, features which in turn, leads to a failed campaign. Yet you have no idea what’s wrong.
I know it can be overwhelming looking for answers on your own, which is the reason why I put together this class to help you understand the important fundamentals of Facebook advertising to help you START RIGHT.
All these lessons are derived from my 10 years experience as a Facebook advertising strategist, managed millions in Facebook ads spend. We have no time for trial and errors because it is money at stake. Let me cut your learning curve tremendously by pointing you what’s working and what’s not.
There are 2 parts of the class - First I’ll share with you important terminologies and concepts about Facebook advertising, and commonly made mistakes so that you can avoid them. Second part of the class is a detailed walk-thru on how we use Facebook Ads Manager to setup Facebook ads campaigns for our clients. I believe you can pick up valuable tips and tricks on how to use the tools and features right.
As a Facebook Blueprint Certified Professional, the class content is guided by Facebook Blueprint program.
This is a 60-lesson, 3-hour online class. In a nutshell, the class is going to help you:
This class is going to help you:
- Understand key terminologies and concepts about Facebook advertising
- Understand commonly made mistakes on Facebook advertising and how to avoid them
- Understand how Facebook advertising work
- Understand how to create Facebook advertising campaign from scratch
Still considering? Let me give you 3 more reasons to sign up now.
- 30-day, 100% money back guarantee - If this class is not helping you to become better Facebook advertiser, email Udemy within 30 days to get all your money back, no questions asked.
- Lifetime access - Facebook advertising is an ever-growing field with new things popping up every day. I’ll be updating the content regularly and you’ll get them for free, forever.
- Exclusive discount to my classes - I’ll have more classes coming up, online or offline. You’ll get exclusive discount if you are in our community.
Appreciate your time to come this far, I can’t wait to see you soon on the other side in the first lecture!
Yours,
Jason Gan
Your Instructor
Facebook Blueprint Certified Professional, keynote speaker, business coach, entrepreneur. Jason Gan founded Tribeup in 2010 as a boutique Facebook advertising agency. He has worked with over 200+ brands including EcoWorld, Sunway, Electrolux, Epson, etc. in their digital marketing activities.
Started training business owners about effective Facebook advertising since 2016. He has since trained and coached over 3,000 individuals from various industries.
Course Curriculum
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PreviewWhy should we advertise on Facebook? (1:56)
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PreviewWhat is Organic Reach? (1:46)
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StartWhat is Facebook News Feed Algorithm? (1:27)
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StartPush and Pull Digital Advertising (1:34)
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StartFacebook Advertising VS Conventional Advertising (1:17)
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StartFacebook Advertising is People-based Advertising (1:13)
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StartHow Facebook charge advertisers? (1:06)
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StartUnderstanding Facebook Advertising Objectives (1:21)
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PreviewFacebook Ads Posts are mostly Dark Posts (1:26)
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StartHow to identify a Facebook advertisement? (0:59)
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StartDifferences between Facebook Ads and Instagram Ads (1:15)
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Start3 Goals of Facebook Advertising (2:32)
Frequently Asked Questions
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Want this online class for free? Enrol to our Facebook Advertising Master Class and get this online class for free.