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Facebook Advertising Strategy for Messenger Chatbot
Welcome to the class!
Let's get to know each other!
What's the catch of a free class? (2:13)
Why is this class awesome? (1:38)
Who is Jason Gan? (2:06)
Let's talk about Facebook Advertising
How Facebook Ads works (4:50)
5 reasons why Facebook advertising is powerful (4:26)
Why most businesses can't get good result? (3:35)
How Facebook advertising objectives work? (1:41)
Facebook Advertising Strategies
The importance of building a journey (1:32)
The missing opportunities of Facebook advertising (1:12)
Case study 1 - Ecommerce (4:33)
What's stopping you from getting good results? (2:58)
Building the journey for ecommerce business (3:31)
Case study 2 - B2B Businesses (4:48)
Funnel Layer Hacking Strategy
Understanding The Funnel Layer Hacking Strategy (4:03)
Create Intention (1:49)
Capture Interest (2:59)
Setting up Facebook ad 1 (2:23)
Overview of the strategy (1:02)
Command Action (1:32)
Setting up Facebook ad 2 (1:56)
Brand Reinforcement with 5 Touchpoints (1:10)
Introduction to LuckyBot
Facebook Ads + Chatbot = Multiplied ROI (3:37)
Introducing LuckyBot (2:27)
Building a LuckyBot journey (3:26)
The Materials
Guide - Setting up the strategy (PDF)
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